Dutch design firm helmed by the enviously named Hella Jongerius — one of many designers profiled in the upcoming film Objectified, a documentary about industrial design by Gary Hustwit, director of Helvetica.
Shown here: Mobile Dreaming, ”an experimental mix of bed and clothing — a mobile place to sleep that can be worn directly on the body.”
On the subject of fonts, I guess this is as good a time as any to make it clear how infatuated I am with Gotham, by Hoefler & Frere-Jones. When they — and Gotham — came on the screen in Helvetica, I gasped in a quasi-orgasmic octave.
Gotham is a modern classic, a legend in its own time, like seeing Michael Jordan or Tiger Woods play live, rather than in repeats. Gotham is everywhere — book covers, magazines, advertisements, packaging, even the cornerstone of the new World Trade Center. Gotham is timeless — retro yet contemporary, graceful yet approachable. I would like to have sex with Gotham. I would like to caress its WPA-esque sans serifs by the sooty neon light of the Meatpacking District. Sigh.
